With the launch of cars such as the Santro, Grand i10 Nios, and the Grand i10 Hyundai Motor India has stepped up its game in the entrance area. Yet the firm hasn’t done much beneath the Santro and this is an area in which its competitor Maruti Suzuki has had a reasonable share of the success.
Maruti Suzuki was a good dealer and his SUV features in style were always the lead runner. Apparently, Renault Kwid was the trendiest in this market, and we all know how well Kwid has performed in the country over the years.
The Kwid joined the start-level market in 2015 by storm, with the company already passing three thresholds in the development for its small car by June last year. So yeah, in that category there is still competition, but it hasn’t improved significantly.
Does Hyundai see a shot here, then? Well, we had a chance to pose this question to Tarun Garg, Owner, sales, marketing, Hyundai Motor India, in our latest episode of Freewheeling with SVP. “In the entry-stage section we are very well guarded.
There are the Santro, Nios, And the Grand i10, so you can see that in recent years this segment didn’t really rise, but when it comes to the volume it’s quite the segment so it’s significant.
This is a helpful tool to really bring the first timer on board for other first time customers in this field and to give them a better Hyundai experience so as to step onto the next market.
We are therefore looking at all opportunities and we understand that in India the SUV styling in the entry-level segment has been tried by the OEMs. The response was mixed, and we would have to test it further to agree on it.